Adam Howard was born to coach

Adam Howard always seemed destined to become a head coach, so it came as no surprise to those who have followed his career that Troy selected him Saturday night to lead one of the Sun Belt Conference’s most successful basketball programs.

Coaching has been in his blood since he was a kid. More on that in a moment.

Howard was essentially a coach on the floor for Mike Flynn during his high school basketball days at Ashland. He rarely made mistakes, didn’t force bad shots and kept the offense running smoothly. Flynn proved to be a tremendous coaching mentor. Howard was a solid player for the Tomcats, but he understood that playing wasn’t going to be his long-term ticket.

When he signed with Western Kentucky University, he was given no promises about playing time. That didn’t matter. He remained a great teammate despite limited minutes, and what he was really doing was learning. He watched and absorbed everything from the best seat in the house.

Howard spent most of his four seasons at WKU on the bench, but it was far from wasted time. Not for someone like him, who was like a sponge when it came to learning the game and the coaching profession. And no one worked harder. As it turns out, he was also a strong student.

From 2009 to 2026, Howard built his coaching résumé as an assistant coach, associate head coach, recruiting specialist and defensive guru at eight different schools. He was on Donnie Tyndall’s staff at Morehead State in 2011 when the Eagles stunned Louisville in the NCAA Tournament. As a player at WKU, he was also part of two postseason teams.

Howard’s coaching stops include Morehead State (2009–12), Southern Miss (2012–14), Tennessee (2014), South Alabama (2018–22) and Nebraska (2022–25), along with stints at Troy and NC State. He served as associate head coach at South Alabama during the 2021–22 season.

He now takes over a Troy program that has won 20 games in each of the last five seasons and reached the NCAA Tournament in the last two. The Trojans lost to Nebraska in the first round of this year’s tournament on March 19.

Howard previously served on the Troy staff under fellow Kentuckian Phil Cunningham from 2016–18, helping the Trojans win the Sun Belt Conference Tournament and reach the NCAA Tournament in 2017. He spent this past season as an assistant coach at North Carolina State.

Every step along the way, Howard has continued to learn, soaking up knowledge from every coach he worked with. Head coaches admired his work ethic and relied on it.

Howard replaces Scott Cross, who left last week to take the Georgia Tech job. Cross coached the Trojans to 125 wins in seven seasons, including Sun Belt regular-season and tournament championships and NCAA Tournament appearances in each of the last two years.

Now Howard moves over one chair and becomes the man in charge. He’ll have to be a good salesman in his new role. He will try to keep much of Troy’s roster together, but senior guard Victor Valdes has already entered the transfer portal. Among key returning players with eligibility remaining are All-Sun Belt forward Thomas Dowd and starting guards Cooper and Cobi Campbell.

If there’s one thing Howard can do, it’s recruit. He has an electric personality and is known as an outstanding recruiter, something that should serve him well at Troy.

Howard comes from a great family. His parents, Rick and Chris, are his biggest supporters, along with sister Jenni and brother Chad. They are down-to-earth Ashland people who have proudly worn whatever school colors their youngest son represented.

Now, here’s how I knew years ago that Adam Howard was born to coach.

He played Little League for the Ashland American Indians coached by Tony Grossl and was teammates with my son for a couple of years. Stephen was two years older than Adam, who at age 10 put on the catching gear because we didn’t have anyone better suited for the job.

That’s not a knock on our team — he was simply the best option, even though the catching gear looked a few sizes too big on him. To this day, I still picture that 75-pound Little Leaguer wearing that oversized catcher’s gear.

One game, Stephen was throwing a no-hitter and had two outs in the bottom of the sixth inning. He fired a fastball right down the middle, but the umpire called it a ball. Stephen was visibly upset and thought the game was slipping away. Adam called timeout, walked to the mound and calmly settled him down. On the next pitch, a ground ball to second base ended the game.

Without whatever Adam said in that moment, that no-hitter might have disappeared quickly. And he was only 10 years old. As a side note, Stephen pitched that game with a black eye – the result of a bad-hop grounder in practice the day before – and Adam was battling pink eye.

I enjoyed following Adam’s career as a basketball player at Ashland, including his first varsity game when he lit it up from 3-point range, and have continued to follow his coaching journey. He once gave my wife, me and some friends a tour of the basketball facilities at Tennessee when he was an assistant there. He always returned my calls when he took a new coaching job. Adam Howard has simply been a joy to follow.

Troy and Liberty University will now be two of my must-watch teams during the college basketball season especially when Kentucky frustrates me (often here recently). I believe Adam will be successful has a head because he’s successful in life. He and his wife, Renee, have three children. Their life is immersed in basketball. Make that Troy basketball now.

The bottom line with Adam Howard is simple: He is a winner who was born to coach.